Yoast SEO is a complete WordPress SEO plugin. It handles the technical optimization of your site and assists you with the optimization of your content.
Yoast SEO Plugin Features & Benefits
1. Optimize for synonyms and related keywords
In Yoast SEO you can enter the keyword you’d like your post or page to rank for in the search results. In the Premium version, you can also add synonyms and related keywords.
It then run a check on your content to check whether you’re using the keywords often enough – but not too often – and in the right spots.
Yep, Yoast SEO Premium makes it easy to seduce search engines. In the free version, you can only set 1 focus keyword. That means you’ll have to choose between keywords.
In both versions, Yoast SEO doesn’t only help you boost your ranking in the search results, but also your morale!
2. Internal linking suggestions (Premium Only)
Internal linking is critical because it helps search engines to understand your site structure.
But adding links by hand is slow, tedious and downright annoying. With the internal linking feature in Yoast SEO Premium, that’s a thing of the past.
This feature analyzes your text and suggests links to related posts – as you write. Taking all the hassle out of internal linking.
3. Preview of your page in Google
Thanks to the snippet editor, you can see through the eyes of the Google user: what will your post or page look like in the search results? And on mobile screens? Would you click a link like that?
In the free version, you can only preview your link in Google, not on Facebook or Twitter.
4. Preview of your page in social media (Premium Only)
Check what your page will look like if you share it on Facebook or Twitter. Do the title fit and the image match? Will it stand out? If you want people to click, your social media shares have to look the part.
If you don’t want to think about that for every single post, just set a template. The Yoast SEO WordPress plugin allows you to set those for all types of pages.
4. Readability check: increase the chances that people read your page
Online readers don’t read – they scan. Just like you are probably doing right now.
So you should write short sentences, add subheadings and use connecting words.
Do you think that’s a lot harder than it sounds? No worries. Yoast SEO will tell you exactly what to do, based on scientific research on readability, such as the Flesch Reading Ease score.
5. Full control over your breadcrumbs
Your breadcrumb can get messy because of several reasons. Some posts may be listed in several categories and appear with different breadcrumbs, for example.
With Yoast SEO you can set a primary category for your post, and determine the taxonomy for every single page on your WordPress website.
6. No duplicate content: avoid confusing Google
Your website can show the same content on various URLs, which might confuse Google: this is called a duplicate content issue.
Yoast SEO solves this by letting you indicate one URL as the original one – what techies like to call a canonical link. That way, Yoast SEO makes sure that your content is always found under the URL you want it to be found under. Simple.
7. Technical stuff in the background
Search engine robots crawl the web and create an index. And it doesn’t hurt to help them a bit.
Yoast SEO rolls out the red carpet for the search bots, making it super easy to crawl your site and find everything.
The WordPress plugin takes care of all the technical stuff for you.
But hey, if technical tweaking is your thing – more power to you. With Yoast SEO, you can edit your robots.txt and .htaccess files, clean up your URLs and generate and update your sitemaps.
8. Content insights (Premium Only)
Their Insights functionality lists the five words or word combinations that appear most often on your page.
That way, you can check if the topics and keywords you’d like to rank for in Google, Bing, and Yahoo are in line with what you’re writing about.
This is a Premium feature. In the free version, you’ll have to do your content analysis.
Currently, this feature is only available in selected languages.
7. Redirect manager: your visitors don’t get stuck on a 404 Not Found page (Premium Only)
We all have to delete pages at some point, but when that old URL gets visitors, they bump into a 404 Not Found error. Aaaargh!
To avoid this, you can redirect them to a new page with relevant information. It’s important to do this systematically to keep your website healthy.
The Redirect manager allows you to do just that: after deleting a post or page, the plugin will ask you what to do with the old URL.
You can also go to the menu ‘Redirects’ to see and update all your redirected pages. And you can even set ‘REGEX redirects’ to indicate that all URLs containing a particular word or expression should redirect to the same page.
8. Focus keyword export (Premium Only)
You no longer need to click around to find out what you should optimise next. In Yoast SEO Premium, you can download an overview of all the focus keywords you’ve used so far and of the pages that need more SEO care.
You get to choose what data you’d like to see – keywords, URL, readability score and/or title – and download your overview as a CSV file. And yes, this works for content with multiple focus keywords as well.
9. Always updated for Google’s algorithm
You might have heard about Google Panda and Google Penguin – two significant updates to Google’s search algorithm.
Google also makes minor changes to its algorithm 500-600 times a year.
They update the Yoast SEO plugin every two weeks. That way you’re sure that your website is optimized for Google’s most recent version of its algorithm.
10. 1 year of 24/7 support (Premium Only)
Upgrading to Yoast SEO Premium (formerly known as WordPress SEO by Yoast Premium) gives you a full year access to their wonderful and knowledgeable support team.
You can email them your questions about the use of the plugin or your problems with setting it up and they’ll assist you!
You can always choose to renew your subscription to keep getting the 24/7 support. Every renewal gives you another year of free support.
11. Ad-free (Premium Only)
As soon as you install Yoast SEO Premium, you will no longer see any ads in your WordPress plugin. Unless you love seeing the Yoast team in your right-hand column every day, of course.
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